Journal & Work
Web development insights, live launches, and tested SEO wins.
Notes from shipping lean websites for trades, education, and identity platforms. Expect real metrics, content frameworks, and the lessons pulled from running multi-tenant products across Australia and beyond.
Technical
20 Jan 2025
12 min readBuilding a Multi-Tenant SaaS: Lessons from 7 State-Specific School Report Platforms
How I built a multi-tenant architecture that powers NSW, ACT, WA, NT, VIC, QLD, and SA school report platforms. Technical deep-dive on shared infrastructure, state-specific customizations, and scaling across multiple states.
Business Growth
15 Jan 2026
5 min readWhy Perth Tradesmen Need Professional Websites in 2026
Discover how a professional website can increase your customer base by 300% and why mobile-first design is crucial for local Perth businesses.
Case Study
10 Jan 2025
8 min readCase Study: How SchoolReportAI Reached 30+ Daily Active Teachers
Deep dive into the SEO and user experience strategies that made SchoolReportAI successful in the competitive education technology market.
SEO Tips
8 Jan 2025
12 min readLocal SEO for Perth Tradesmen: Rank Higher in Joondalup & Mindarie
Complete guide to dominating local search results in Perth NOR. Learn the exact strategies used across my portfolio sites.
Technical
5 Jan 2025
10 min readBuilding Scalable Web Applications: Lessons from CheckID SA
Technical insights from building CheckID SA which serves thousands of South African users monthly with 99.9% uptime.
Live projects
Explore the products mentioned here
Each article references real launches. Jump straight into the live platforms to see design systems, content structure, and performance-first builds in action.
SchoolReportAI
Multi-tenant teacher reports AI
CheckID SA
Identity verification for South Africa
Aadhaar-Check
Enterprise ID verification for India
NINchecks.ng
Nigerian NIN validation workflows